In the world of construction, today and throughout history, the most important element of marketing is to inform your prospective customers of what your Company is capable of. Word of mouth is the best approach of letting people know about your service and according to a recent survey, 67% of consumer decisions are influenced by word of mouth. Testimonials are often a great way for people to find out more about your company and how your services can be used for their specific needs, so think of video testimonials as ‘word of mouth v.2’.  There is an assortment of testimonial styles, so don’t think that a video is your only option. You can also choose to get written or spoken testimonials, but video is becoming the preferred option as it is easily viewable and shareable thanks to web hosting sites like YouTube. 

Making a video testimonial isn’t as easy as simple as pointing a camera at a client and asking them to speak for a minute; a good testimonial requires the proper equipment, preparation and patience.  So how do you get the word out to your clients about why you’re the right choice?